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September 28, 2007 |
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Pay Per Click versus Pay Per Performance Marketing
by Chip Arndt
 Miami, FL (September 28, 2007)—You have an online storefront and you have some customers coming to your storefront but you want more. The first thing most online merchants do is jump on the "adword/keyword search" band wagon to get more traffic using search engines such as Google, Yahoo!, Ask.com, LookSmart and others. Not a bad idea, since millions of visitors search these sites everyday looking for help. The only problem with this method of marketing is, as an online merchant selling product, you are in the mix with hundreds of thousands of searches that relate to the "keyword" you purchase that may have nothing to do with the actual product search on the product you are trying to sell. Such examples include the history of your product, articles about a product, etc…To get around this, you can always bid higher for a given "keyword" on these search engines to guarantee you are listed on page one, or better yet, you come up at the very top – if you pay enough.
A more effective, or complimentary marketing method, may be to focus on the search engines that only focus on marketing retail products that online merchants sell and also bring in millions of potential customers each day. These are affectionately known as shopping destination sites and include:
- Marketplaces, such as Amazon.com, Shop.com, JellyFish.com, and Underbid.com
- Comparison Shopping Engines, such as Pronto.com, PriceRunner.com, PriceGrabber.com, Pronto.com, Shopping.com, Smarter.com, Shopzilla.com, Yahoo! Shopping, and over 100 others. For a complete list please see http://www.merchantadvantage.com
- Mobile Commerce Engines, such as mPoria.com and mShopper.com
- Couparison Shopping Engines, such as MyCoupons.com and CouponMountain.com
- Product Review Sites, such as PowerReviews.com and Buzzillions.com, and
- Hybrid Sites: GroupGain.com, NetHaggler.com and other sites, where online shopping occurs but revenue models vary.
These types of sites can be very beneficial to an online merchant, as millions of people come to them everyday looking for products to buy, review, and compare. As with general search engines, these sites do not guarantee sales, but for the most part, when managed correctly, can really help lead potential buyers to your online storefront, which can lead to sales and definitely leads to good branding.
Using Shopping Destination Sites: Choice
Every online merchant should first ask the same question:
Which shopping destination site will lead to the most sales?
While an excellent question, it is nearly impossible to say which of over 100 shopping destination sites might work best for your product catalog and lead to the most sales. Everyone usually tries out Amazon, Yahoo! Shopping, Shopping.com, PriceGrabber.com, and Shopzilla.com as they are the best known and have built trust in the marketplace for the customers buying products and the merchants listing products. But these are not your only choices. And, remember, new shopping destination sites with unique business models are popping up every month which can also lead to new sales and branding opportunities.
There are many shopping destination sites from which to choose, including review sites and COUParison (Coupon Comparison Shopping) sites that can also act as a conduit to possible sales. Thus, MerchantAdvantage encourages every online merchant to test a few sites to find out which marketing channels work best for them and leads to the best return on investment ("ROI").
When testing these sites, the online merchant should clearly understand what they are paying for and how they are being charged for leads from a shopping destination site, i.e. Pay Per Click --commissions on leads or Pay Per Performance, commissions on sales, or some other commission/revenue model.
Pay Per Click ("PPC") Definition and Process Flow
Definition:
PPC is the acronym for Pay Per Click, and, as that implies, a merchant will pay for each consumer that clicks on a merchant's product from a marketing Channel – typically Comparison Shopping Engines and Review sites such as PowerReviews.com or Buzzillions.com. These costs would typically be allocated as marketing fees in the accounting world.
Process Flow:
Comparison Shopping Engines or Review sites typically charge a merchant a nominal fee each time a consumer clicks on a product and then is redirected back to your online storefront whether a purchase occurs, or not.
Pay Per Performance ("PPP") Definition and Process Flow
Definition:
PPP is the acronym for Pay Per Performance. This is synonymous with paying commissions. Payment is only made to the marketing entity when a sale occurs.
Process Flow:
These sites charge fees for products sold based on a percentage of the sale. Sometimes the full sales transaction takes place on their site (Amazon and Underbid), sometimes the sales transaction takes place on their site but payment is processed on your site (Shop.com), and sometimes the full sales transaction takes place on your site (JellyFish.com).
Exceptions to the PPC or PPP Rule:
For the sake of this newsletter, we will not address companies in group 5 or 6 above (Product Review and Hybrid Sites). While they act as shopping destination sites -- and can be very effective to build sales -- their business models are not a traditional PPC or PPP model – which may be a good thing, as they are unique. These companies and business models will be addressed in future newsletters.
Pros and Cons of PPC and PPP
Obviously, pros and cons are different based on your perspective, your needs, and your goals. But there are a few pros and cons that should at least be considered when discussing PPP and PPC.
- PPP has no significant official marketing costs (perhaps a $50 or so monthly fee) as the payment model is commission based.
- PPP requires a merchant to have sufficient in-house technologies to support a robust product data model (data feed to marketplace) and the import of orders within the order management system.
- PPP handles the acquisition of consumers, and much of the handling of those consumers, including optimized website and storefront design, large scale marketing and some consumer support.
- PPP could limit which products you may sell at their marketplace either due to your products having insufficient profit margins for you, or because the marketplace agreement prohibits you from selling within a category.
- PPPs don’t really offer significant aid in branding because the consumer "remembers" the marketplace itself, not necessarily the retailer.
- PPPs can help online retailers move a great deal of product, but if the relationship fails for any reason, the PPP can remove a significant number of sales per month.
- PPC is typically easier to technologically implement than a marketplace arrangement.
- There are more PPCs available, each has a slightly different demographic or niche or cost or technology to offer consumers and merchants.
- There are so many PPCs it’s difficult to select.
- PPCs do not guarantee any revenues per cost.
- PPCs normally require advanced payment and then deplete funds.
- PPCs introduce consumers to your website, allowing for future sales to the consumer.
- PPCs introduce those same consumers to your competitors during the marketing endeavor.
- PPC campaigns need to be monitored and managed in terms of Return on ad spend, or could feasibly yield costs exceeding the generated revenues.
Ready to Start?
Before you choose which PPC or PPP shopping comparison site to use, all online merchants should get their feet wet by setting up their product catalog feeds to three FREE shopping comparison sites first. Why?
- They are FREE and they give you exposure to potentially millions of "eyeballs".
- Once you have mastered these feeds and have experimented with them for FREE, you will then be fully prepared to work with the shopping destination sites that either you are paying for via the PPC model or spending time on mastering the PPP shopping destination sites' taxonomy requirements = FREE sandbox to experiment and master shopping destination sites.
- They are FREE and here they are: Google Product Base, MSN Live, and TheFind.com
Why Should I Use PPC Shopping Destination Sites?
Use PPC shopping destination sites to make revenues, build your brand, and bring new leads into your data base from possible customers. It's that simple. PPC shopping destination sites, be they online or via mobile commerce, are a viable way to build your business. Millions of shoppers come to shopping destination sites and not necessarily to general search engines to find products. When used properly, the costs associated with marketing into shopping destination sites can be far more cost effective than any other form of advertising and justified when used in concert with other marketing efforts.
While there are no guarantees that you will have lots of sales, when used properly, you can expect to have a sales to click ratio between 1-5%. This ratio will vary in accordance with how a particular shopping destination sites displays your product catalog and how well received your product catalog is to consumers who use that marketing channel for buying products.
Hints on Using PPC Shopping Comparison Sites
Always make sure you analyze how your marketing campaigns are using PPC shopping destination sites. All of these PPC sites should provide you with a daily, weekly, and monthly report so you can monitor your ROI and adjust your product catalog feeds accordingly. Further, you should be using an analytic tool that compares each site against the other, by product category and SKU.
MerchantAdvantage highly recommends using this cross comparison methodology to ensure your chosen marketing channels are performing optimally. MerchantAdvantage includes Chanalytics in its Channel Management Professional and Lite products for just this reason.
Here is a simple analysis to help understand how click costs relate to sales and cost of goods sold. I hope this helps online merchants understand that perhaps paying a higher click cost can be a "good" thing -- sometimes -- and how important it is to manage PPC shopping destination sites and understand how the accounting methodology can work for or against you.
| Pay Per Click Campaign 1 |
| Cost of product on shopping comparison site |
$100 |
| COGS related to product |
$80 |
| Profit per sale |
$20 |
| Cost Per Click |
$.50 |
| Clicks |
100 |
| Pay Per Click Costs |
$50 |
| 5 Sales |
$100 gross profit |
| Net Profit (pre site transaction costs) |
$50 net profit |
| Pay Per Click Campaign 2 |
| Cost of product on shopping comparison site |
$100 |
| COGS related to product |
$80 |
| Profit per sale |
$20 |
| Cost Per Click |
$.35 |
| Clicks |
300 |
| Pay Per Click Costs |
$105 |
| 4 Sales |
$80 gross profit |
| Net Profit (pre site transaction costs) |
($25.00) net loss |
So when someone tells you you’re paying too much for a click or you’re not getting enough click through traffic, analyze what’s really going on in relation to the other parameters and factors that are important, namely, click to purchase ratios and net profit.
Numbers don’t lie. And make sure you use an analytic tool that empowers you to understand the above analysis on a daily basis across and against all of your PPC shopping destination site campaigns.
Special Note to Campaign 2:
Some companies don’t mind losing money on a PPC campaign, as depicted in Campaign 2, if they feel that they are getting excellent branding and solid leads to remarket directly to in the future, i.e. a loss leader marketing campaign. Regardless, any marketing manager should know what’s going on so they can account for it in their budget.
Why Should I Use PPP Shopping Destination Sites?
There are limited reasons not to use PPP shopping comparison sites as you only pay commissions for sales. Marketplaces (and other PPP models) have been designed specifically attract consumers and MOVE products.
Outside of accounting for the margins related to each sale, and making sure the commissions as they relate to each sale do not out weigh the profit margin as it pertains to each sale, I see no reason not to use PPP shopping comparison sites, but for one reason. That reason is that the taxonomy and transactional sales order flow, as they relate to your product catalog, can be time consuming to set up.
The technical requirements for PPP sites are generally burdensome and need to be managed more carefully than PPC sites. MerchantAdvantage developed Channel Management precisely for this reason and it can be set up to handle these unique configurations required by each PPP shopping destination site.
Hints to Using PPP Shopping Comparison Sites
Review your product content and be sure it’s maximized/optimized for consumer viewing as defined by the marketplace. Be sure and send the approved products and ONLY the approved products to the marketplace. Manage your orders and shipments well, or you could lose the relationship…which would put a big whole in your expected monthly sales!
| Pay Per Performance Campaign 1 |
| Cost of product on shopping comparison site |
$100 |
| COGS related to product |
$80 |
| Gross Profit per sale |
$20 |
| "All in" Commissions on sale |
15% |
| 5 Sales |
$100 gross profit |
| Net Profit |
$85 profit |
| Pay Per Performance Campaign 2 |
| Cost of product on shopping comparison site |
$15 |
| COGS related to product |
$13 |
| Gross Profit per sale |
$2 |
| "All in" Commissions on sale |
10% |
| 10 Sales |
$20 gross profit |
| Net Profit |
$18 profit |
A Pay Campiagns 1 and 2 above are just examples of how a PPP marketing effort can work. The "All in" Commissions on sales percentage will certainly vary with each PPP campaign and negotiated rate with such campaigns. So use the charts as "guides" to learning how a PPP marketing campaign might work for you, not a rule.
MerchantAdvantage Wrap Up:
A Pay Per Click campaign is a constant endeavor which, when managed correctly, can yield excellent returns, but when managed/performed blindly can actually lose money. It’s easy to try a CSE, and easy to leave a CSE. There are transaction fees for each lead, but that lead does become yours…clearly and unequivocally.
A Pay Per Performance relationship will help merchants sell products with very little risk. But very little future growth in terms of branding will occur through these endeavors and make sure you carefully monitor the final "all in" profiyt margins in regard to these sales.
So if you were hoping to get one simple answer from this newsletter on which method to choose, I will quote the great Yogi Berra when he said, "When you come to a fork in the road…Take it!". |
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Confused About CSEs, Marketplaces,
PPC and PPP?
by Scott Chen, Tech Support
 Miami, FL (September 28, 2007)— Based on this article and the webinar this month, the theme seems to be "understanding the differences between marketplaces and comparison shopping engines". There are certainly differences in marketing strategies, financial differences, philosophical differences and many others. But, since this is a technical article, and supposed to be a "tips and advice" kind of thing, I think it best to discuss the technical requirements and ramifications of the two.
In one simple phrase, CSEs are easy, and Marketplaces are hard. But why? You ask? Well, the issue revolves around the fact that CSEs simply send leads to your storefront and you do the rest – which can be good and/or bad. However, to do this, a merchant must typically send a CSE their product SKU, name, description, page URL, image URL and price…or something like that. A marketplace, i.e. a Pay Per Performance site, must completely close the sale. To do that, they need all of the product information required to close a consumer sale.
Typically with a marketplace the difficulty revolves around one of two areas – Taxonomy (categories) or Options. Although ARTS (Association for Retail Technology Standards) has a document model describing one standard way to "communicate" most of this information, too few people are moving too slowly adopting this standard. But even more important than the file format and document model is the actual product content as it currently exists within a merchants’ storefront. All too often a merchant has made up information that perhaps takes advantage of their storefronts features or in some what fits the merchants’ immediate needs, but that same content could then be rendered useless when sent to external sources, such as marketplaces.
A marketplace ALWAYS has stringent data requirements, and merchants (with a few exceptions) need to be prepared to get dirty with data conversion if they wish to reap the benefits of working with marketplaces. Don’t get me wrong, our merchants do well on both CSEs and marketplaces once they work out any kinks, and I’m sure they all feel it is well worth it once they get going, as they continue to use these methods.
OK…just what kind of dirty work are we talking about? Well, it’s more than simply converting a word or phrase here and there, as Channel Management can automate that in seconds. It has more to do with prices, and SKUs changing when options are introduced. As an example, if you have a shirt that you sell, and it comes in S, M and L sizes, as well as White, Blue and Green colors, that’s not too bad. But, what if there is a different sku for each color and size? Well that actually takes our scenario from one product with options in the merchants storefront to 9 products in the marketplace(S-White, S-Blue, S-Green, M-White etc…) Hmmmm. And now what if the product also has to adjust pricing for each or any of the sizes? How can we correctly communicate that to a marketplace? Well, not at all, if your content is not accurate and categorized correctly within your own existing storefront systems.
To further complicate the matter, in some marketplaces, their document model changes based on your type of product (Apparel, sports, jewelry etc…)…creating a moving target for those online retailers that sell "everything".
Unfortunately this subject is MUCH too complex and diverse to solve in an article, but I hope this article makes merchants aware that there are requirements that fall to the merchant which will allow a merchant to reap the rewards of the various marketplaces and CSEs.
Keep your data as organized and standardized as you can without sacrificing storefront functionalities. When you can’t, understand that there will be some dirty data conversion that will have to take place down the road, regardless of how large or small an online retailer you are. |
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Merchant of the Month: DRSkinSpa.com
 I have been working with MerchantAdvantage for the past three or four months for marketing and sending data feeds to different channels for my products. During the past years, I have used many different software companies, but I have not seen anything comparable to MerchantAdvantage.
The service they have is unprecedented. I have been especially impressed with Scott, who has been very helpful over the past three or four months. He knows exactly what he is doing. He is a dedicated, hard working person. I appreciate the fact that he returns all of my calls in a timely fashion. I believe he is one of few people I have known who knows so much about the area of work in which he is involved. Scott helped me to set up a new system on Amazon with new data feeds and it has literally doubled my sales in the last two to three days, which I owe to Scott.
I would recommend this company to anyone who is interested in these types of services, such as sending or optimizing data feed, or with working with Amazon or any other shopping channels. I think highly of their business sense, and they have taken customer service to the next level. I know with their help, I will increase my conversion rate on different channels.
Therefore, I offer this recommendation for this company and, especially, for Scott, whose work I appreciate, including his handling of the issues and problems I have encountered, which he has resolved in a timely fashion and without any problem. Thanks again for such a great job.Last month our advertising budget went down to about $23,000, almost half of what it once was, and our revenues and ROI increased.
Dr. Farid , Crescent Health Center
Get Your Channel Management Fee Waived Plus Receive a Complimentary Companion Airline Ticket!
We're thrilled and inspired by all the Channel Management success stories you share with us. Now we want to turn the spotlight on you! Send us your best Channel Management success story and you could be selected as our Merchant of the Month.
If chosen, your company will be exclusively showcased in an edition of our monthly newsletter, eTail dTail.
Best of all, your monthly MerchantAdvantage fee will be waived in the month you are selected and you will receive a complimentary Companion Airline Ticket. Submit your Channel Management success story today to stories@merchantadvantage.com. We look forward to hearing from you!
(Note: MerchantAdvantage reserves the right to use any or all of your story, whether or not your article is selected as the winning entry.) |
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About MerchantAdvantage
MerchantAdvantage (www.MerchantaAdvantage.com) is an ecommerce software solutions company committed to championing and helping the small to midsized online ecommerce Merchant address complicated online issues and take a systematic, controlled and proactive approach to online product marketing. MerchantAdvantage provides long-term, cost effective software tools that enable an online business to grow by reaching the widest audience possible via online, broadband, and wireless devices. MerchantAdvantage's applications are designed to thoroughly connect the online retailer to their marketplace partners in a seamless motion of communication allowing Merchants to take control of their ecommerce channels, marketing strategies, and IT solutions. These software tools specifically help ecommerce retailers bridge the gap created by non-standardized data feeds to various online market places, shopping comparison sites, and other online shopping destination sites.
MerchantAdvantage is changing the macrocosm of ecommerce by staying ahead of the curve in providing business solutions to the growing online retail marketplace: We're here because America's commerce future is online.
MerchantAdvantage, the premier software for on-line retailers looking for an efficient and cost-effective method to online product marketing introduces Channel Management with Chanalytics(sm) Professional and Lite. Channel Management products help online retailers save time and money while maximizing their return on investment and marketing budgets by allowing them to easily connect to shopping comparison sites an assess their performance. MerchantAdvantage is for online retailers wishing to better manage online marketing efforts and increase sales volume.
MerchantAdvantage – Take Control of Your Marketing Channels! |
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• MerchantAdvantage Partners With Priceforsure.com to Help Online Merchants Grow Sales
MerchantAdvantage Enables Merchants to Cost-Effectively Optimize, Send and Analyze Catalog Feeds to Over 100 Shopping Destination Sites
Miami, FL (September 20, 2007) - MerchantAdvantage, LLC today announced a strategic partnership with PriceForSure.com, a comparison shopping engine which combines popular activities of shopping, blogging and social networking with interactive features as live chat, video uploads, video streaming and more.
PriceForSure's multimedia features help merchants maximize their revenue potential when they sell and advertise their products and / or services. These multimedia features include, but are not limited to live web-TV, video uploads, merchant-to-consumer chat rooms, blogs (video and text), and auction video capabilities. Merchants can use our live web-TV to announce product promotions, new and existing services, and to display product infomercials. Video uploads consist of online merchants demonstrating their products.
MerchantAdvantage believes it is essential to have choices when feeding your product catalog data to online shopping destination sites in order to find the best marketing channel(s) that provide you sales, leads, branding, and increased return on investment. Now online merchants can seamlessly send their product catalog data to PriceForSure.com and expand marketing efforts to thousands of potential new clients.
The MerchantAdvantage and PriceForSure partnership gives merchants access to valuable exciting new marketing tools to manage their marketing campaigns, product catalog feeds, and customer feedback to increase revenues and conversion rates.
MerchantAdvantage is the only tool based, data feed management solution in the marketplace that does not charge fees for transactions, revenue share, or any set up costs when optimizing, feeding, and analyzing its clients product catalog to over 100 shopping destination sites, comparison shopping engines, affiliate sites, and marketing channels, including marketplaces such as Amazon.com, Shop.com, and Underbid.com.
The strategic partnership with PriceForSure.com compliments existing MerchantAdvantage partnerships that include: Yahoo! Shopping, TheFind.com, Smarter.com, Shopzilla, Shopping.com, ShopandPrice.com, Pronto.com, PriceShaker.com, PriceRunner.com, PriceGrabber.com, PriceFish.com, NexTag.com, mPoria.com, JellyFish.com, Google Product Base, FindGift.com, Gifts.com, and Become.com. A comprehensive list and description of all partners can be found at www.MerchantAdvantage.com
A FREE demonstration of Channel Management Professional and Lite, both integrated with Chanalytics(sm), is available to any online merchant via www.MerchantAdvantage.com or by calling 800.550.9466
• Online shopping continues to grow
by The Business Journal of Phoenix
As the gift-giving season approaches, Scottsdale's iCrossing released results of a survey showing 39 percent of adults with access to the Web made monthly online purchases, up from 30 percent when the digital marketing firm asked the same question in 2005.
The study, "How America Searches:
Online Retail," also showed:
1. 42% of all consumers view information about brands and products on sites like Wikipedia to be extremely or very influential to their online purchase decisions.
2. Use of customer product reviews and evaluations to research online purchases jumped from 40% in 2005 to 49% in 2007.
3. 70% of Web shoppers cite online reviews as extremely or very important factors in their decision-making process.
4. 65% of online shoppers conduct product research using search engines.
• New Optimism for Online Retail Marketing Opportunities
by ClickZ Network
Something has shifted in online retail marketing since I last attended an industry event earlier this year. Perhaps it's the impending, all-important holiday shopping season, but at the Shop.org Annual Summit last week in Las Vegas, the attitude toward multifaceted online marketing was far more optimistic than it had been in January.
Retailers seemed much keener to embrace more marketing tactics than just PPC, like online advertising and social media marketing, particularly with respect to leveraging product reviews. Check out Buy.com's Garage Sale Facebook application, which allows users to sell merchandise directly from their profile pages. Solution providers have also stepped up their game, providing new tool sets that allow retailers to more easily pinpoint and acquire new customers.
Five e-Commerce Truths
On day two of the conference, Forrester senior analyst Sucharita Mulpuru delivered a terrific reality check about e-commerce's future. Unlike some of her peers who think e-commerce has already peaked since hitting the $220 billion mark in 2006, Mulpuru estimates that e-commerce could reach $350 billion by at least 2011. She sees this growth coming, however, not from the implementation of "whiz-bang technologies" but from online retailers doing a better job of mastering the basics and making the online shopping experience as easy as the offline one.
Mulpuru listed her "five truths about
e-commerce":
1. Online shopping still isn't easy. Sites don't have 100% up time, and retailers, in their quest to improve their sites, have actually introduced too much friction.
2.
Online marketing is currently inefficient. Based on the top 100 e-commerce retailers, paid search dominates all marketing tactics with 41% of share (compared to other tactics, like display advertising, e-mail marketing, shopping comparison engines, and portal deals), primarily because retailers consider it an inexpensive marketing proposition. Mulpuru, however, criticized the percentage of paid search spent on branded terms (29%), theorizing that "branded terms don't drive [sales] incrementally." If you back out branded terms from your marketing acquisition costs, paid search becomes the third most expensive online tactic, behind display and e-mail list rental.
3.
We watch customers instead of listening to them. Everyone is using analytics, but few online retailers conduct surveys, focus groups, or polls, and of those who do, even fewer know what to do with this data. Mulpuru says most multichannel retailers are more likely to take cues from competitors instead of from their customers, a backward approach.
4.
Online retailers are not really good at managing their assortments.
5.
Retailers still have not truly embraced multiple channels. Online retail is growing eight times faster than the rest of the retail industry, but cross-channel marketing is underutilized. According to Mulpuru, offline should be the number one driver of online sales, but retailers continue to silo Web sales so the Web division has to incur continual costs to drive site traffic.
Interestingly, the day before Mulpuru's talk, I spoke to a top electronics retailer whose philosophy seems to reinforce Mulpuru's last point. He saw online's role as strictly another "marketing tool to drive in-store sales."
Mulpuru saw solutions like nailing the basics of product detail pages, using recommendation engines, and implementing RSS and readily available feedback links as retention tools to improve online sales. She says Internet pure-plays generally do everything better because they're thinking ahead instead of trying to play "match the competition."
New Ad Solutions:
I was heartened to see new advertising solutions showcased at the event. For instance, many companies have jumped on the behavioral targeting bandwagon. Online retailers can now turn to aCerno, which targets ads by the user's past e-commerce shopping behavior. iPost, an e-mail service provider, has launched Autotarget, which uses historical e-mail behavior to define customer personas and target future messages accordingly.
Sellpoint, a company that has created a syndication network of retailing sites, can deliver rich, informative product-specific content sold by minutes of viewing time. MyCoupons has relaunched with a cost-per-redemption model ($3.00 per) and a comparison shopping engine based on coupon offers, accepting free data feeds from merchants for inclusion.
Mobile commerce attracted much interest but is still considered experimental. Still, let's be grateful for the broadening open-mindedness of online retailers. It'll make our job as strategists far more exciting.
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"Technology should exist to aid us in our endeavors; We are here because you are online.sm"
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Michael Lambert, CEO |
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For information on how MerchantAdvantage may help your business grow, please contact us:
Chip Arndt
Executive Vice President
Business Development and Strategy
305.895.9466 x113
partnerships@merchantadvantage.com
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